One Store, a South Korean app marketplace, is challenging Apple and Google’s dominance in the mobile app market with its innovative global expansion plans. With a focus on hyperlocalization and personalized services, One Store aims to revolutionize the industry by catering to specific regional needs. CEO Jeon Dong-jin’s vision emphasizes localization and sets the platform apart from competitors. Strategic alliances with companies like Epic Games and upcoming expansions into the US and EU markets highlight One Store’s trajectory towards becoming a leading global app marketplace by 2030. The emergence of new players like One Store offers consumers alternatives and promotes healthy competition in the industry, shaking up the market oligopoly. Stay connected for more updates on the evolving mobile gaming sector.
One Store Aims to Challenge Apple and Google’s Global Dominance in Mobile App Market
South Korean App Marketplace Reveals Ambitious Expansion Plans
One Store, a South Korean app marketplace, recently held a press conference on August 28, 2024, to announce its ambitious global expansion strategy. The platform is gearing up to challenge the global dominance of tech giants Apple and Google in the mobile app market.
A Personalized Approach to Global Expansion
One Store is set to revolutionize the app market with its hyperlocalization approach. By offering country-tailored and personalized services, the platform aims to cater to the unique needs of each region’s mobile market. This strategy will provide users with a tailored experience, unlike the one-size-fits-all approach adopted by Apple and Google.
CEO Jeon Dong-jin’s Vision
One Store‘s Chief Executive, Jeon Dong-jin, emphasized the platform’s commitment to meeting local demands by offering customized services. This focus on localization sets One Store apart from its competitors and positions it as a frontrunner in the app market. Jeon Dong-jin expressed the goal for One Store to become the most competitive global app marketplace by 2030.
Strategic Partnerships and Global Reach
Welcoming the initiative, Epic Games‘ Vice President and Head of Global Partnerships, Nate Nanzer, confirmed plans to launch Epic Games‘ mobile versions on One Store. After successful debuts in Taiwan and Singapore, One Store is now poised to enter the US market later this year and the EU market in early 2025. The platform’s certification from Apple further underscores its credibility.
Disrupting the Oligopoly: A Need for Change
The duopoly of the Google Play Store and the App Store has long dominated the mobile app market. In response, Epic Games introduced the Epic Games Store to challenge this status quo, offering exclusive titles and a more competitive landscape. The emergence of new marketplaces like One Store provides consumers with alternative options and promotes fair competition.
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One Store aims to disrupt the global mobile app market dominated by Apple and Google by offering a personalized and localized experience. The platform’s expansion plans and strategic partnerships signal a shift in the industry’s landscape. Join us for more updates on the evolving mobile gaming sector.
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