MOONTON Games has partnered with the Saudi Esports Federation to enhance the esports landscape in Saudi Arabia, focusing on their popular game Mobile Legends: Bang Bang. The collaboration aims to boost the esports scene in the country following the game’s recognition at the 2024 Esports Awards. Lucas Mao, Managing Director of Global Esports at MOONTON, is excited about the partnership’s potential to advance the esports ecosystem. The strategic alliance was forged during the New Global Sport Conference, indicating a step towards global expansion. There are discussions about Mobile Legends potentially being included in the Olympic Esports Games 2025, reflecting Saudi Arabia’s growing prominence in the gaming and esports industry. SEF is dedicated to promoting gaming talent in the region and working closely with MOONTON Games on upcoming initiatives.
MOONTON Games’ New Partnership with Saudi Esports Federation to Boost Esports Scene
MOONTON Games Collaborates with SEF to Elevate Esports in Saudi Arabia
MOONTON Games has once again ventured into an exciting partnership aimed at enhancing the esports landscape of its popular MOBA game Mobile Legends: Bang Bang. This time, the gaming giant has joined forces with the Saudi Esports Federation (SEF) in a bid to foster esports in Saudi Arabia. The announcement coincided with Mobile Legends: Bang Bang winning the prestigious title of Esports Mobile Game of the Year at the Esports Awards 2024.
A Strategic Move to Propel Esports Growth
This collaboration signifies more than just a promotional stunt for MOONTON Games. In a similar vein, last June, the company partnered with Qiddiya to expand the reach of Mobile Legends Esports on a global scale.
Lucas Mao, the Managing Director of Global Esports at MOONTON Games, expressed enthusiasm about the partnership, emphasizing the vast prospects to further develop the esports ecosystem. The collaboration with SEF aims to establish an inclusive, diverse, and competitive esports environment.
Empowering Esports in the Kingdom
The memorandum of understanding (MoU) was inked between Lucas Mao and Turki Alfawzan, the CEO of the Saudi Esports Federation. The ongoing New Global Sport Conference (NGSC) laid the foundation for this strategic alliance between MOONTON Games and SEF.
The Mobile Legends scene is witnessing rapid growth, as evidenced by the recent relocation of the MSC 2024 event outside the SEA region for the first time. Concurrently, MOONTON continues its global expansion efforts.
Future Outlook: Potential Olympic Recognition
The growth plans outlined by both entities encompass various facets of the Kingdom’s esports industry such as marketing, tournament hosting, education, and community engagement. Notably, there is speculation regarding Mobile Legends’ potential inclusion in the Olympic Esports Games 2025.
According to Turki Alfawzan, Saudi Arabia is asserting itself as a prominent gaming and esports hub, with MOONTON Games playing a pivotal role in this journey.
SEF’s Commitment and Potential Impact
While the inclusion of Mobile Legends in the Olympic Esports Games 2025 is speculative, the strong commitment of SEF suggests a plausible scenario. The Federation is dedicated to featuring Mobile Legends as a key title in its 2025 event calendar.
SEF, as the regulatory body nurturing gaming talent and fostering the gaming community in Saudi Arabia, now stands poised to usher in significant initiatives alongside MOONTON Games.
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